Adib Ahasan

Local SEO Case Studies (Cleaning Service)

When Happy House Cleaning came to me, their business was struggling. They were based in London, a highly competitive market for cleaning services, and their website was only attracting about 100 visitors a month. They knew they needed help but didn’t know where to start. That’s when I stepped in to turn things around.

Initial Assessment: The Website Audit

The first thing I did was run a detailed audit of their website. This audit helped me uncover several key issues that were holding back their online growth.

  • Minimal Traffic: With only 100 monthly visitors, the business wasn’t gaining any traction.
  • Website Design Issues: The site wasn’t user-friendly—it was slow, unappealing, and lacked responsiveness.
  • Missing Local SEO: They had no presence on Google My Business or local directories, which was a huge missed opportunity.
  • Content Gaps: The content on the site didn’t match what potential customers were searching for.
  • Technical Problems: There were numerous backend issues, affecting both the site’s speed and the user experience.

These issues were significant, but they also represented huge opportunities for improvement.

Implementing Local SEO Strategies

Happy House Cleaning’s primary goal was to rank higher locally for cleaning-related search terms. So, I developed and executed a targeted local SEO strategy.

On-Page Optimization

I started by aligning their website content with relevant keywords that potential customers were using in searches. This involved:

  • Crafting optimized page titles, meta descriptions, and headers.
  • Improving page speed for better rankings.
  • Ensuring technical SEO aspects like alt tags and schema were in place.

Optimizing Google My Business

I set up and optimized their Google My Business profile to ensure they could be found by local customers. This included filling out all their business details, adding images, and optimizing for location-based terms.

Local Link Building

To build authority, I created profiles on more than 50 relevant local business directories. Additionally, I secured guest posts and links from London-based blogs and referral sites to increase local visibility.

Review Generation

Reviews are crucial for local businesses, so I initiated campaigns to gather more 5-star reviews. I also integrated new reviews into the website’s schema markup for better visibility in search results.

Website Design & Speed Optimization

Knowing the site needed a fresh look, I completely revamped its design. Here’s what I did:

  • Moved the site to a mobile-responsive theme.
  • Optimized images and code to improve loading times.
  • Simplified the site’s navigation to make it easier for visitors to find what they needed.
  • Added trust-building elements like customer testimonials and certifications.

This transformed the site from a clunky, slow page into a user-friendly, mobile-optimized hub designed to convert traffic into leads.

Content Strategy

With the website design improved, I shifted focus to content. To capture more organic traffic, I developed two key strategies:

Topic Clustering

I created topic clusters to address the key services offered, such as:

  • House Cleaning Services
  • Office and Commercial Cleaning
  • Deep Cleaning and Sanitization
  • Upholstery and Carpet Cleaning
  • End of Lease Cleaning

These clusters allowed us to cover a wide range of related search terms, helping us rank for more queries.

Long-Tail Keyword Targeting

Within each topic, I focused on long-tail keywords, such as:

  • “Carpet cleaning companies near me”
  • “How much does it cost to sanitize an office after COVID?”
  • “What is included in an end of tenancy deep clean?”

The Results: Massive Growth in Traffic and Leads

Within just 12 months, Happy House Cleaning saw incredible results:

 

  • 540x Traffic Increase: The website’s monthly traffic jumped from 100 visitors to over 52,000+.
  • Higher Rankings: The site now ranks on the first page of Google for hundreds of local cleaning-related terms.
  • 600% More Leads: Both phone calls and contact form submissions increased dramatically, leading to a 600% boost in customer inquiries.

Final Thoughts

Working with Happy House Cleaning has been a rewarding journey, not just for them but for me as well. I believe the secret to our success was the close partnership we built, working together through every challenge. Their business is now thriving, and I’m proud to have played a part in that transformation.