SEO insights, in plain English.
Practical, no-jargon articles on getting found in search, written for business owners who’d rather understand their SEO than be baffled by it.
SEOWhat Does an SEO Consultant Do? An Honest Account of the Work
What does an SEO consultant do all day? Where the month really goes, what you should receive each month, what a consultant cannot control, and when not to hire one.
SEONegative SEO: What 555 Spam Domains Actually Did to My Site
A first-hand account of a negative SEO incident with the data attached: 279 spam domains, a fake testimonial on 231 of them, and what it actually did to rankings.
Technical SEOTechnical SEO Expert: What They Do, How to Judge One, and What It Costs
What a technical SEO expert actually does, how to judge one without being technical yourself, the questions to ask, the warning signs, and what it costs in real money.
SEOAI Search Optimization: What Is Genuinely New and What Is Repackaged SEO
AI search optimization explained honestly: how retrieval and citation actually work, which quarter of it is genuinely new, what does not work, and how to measure any of it.
Local SEOGoogle Business Profile Optimization: The Two Levers That Decide Everything
Google Business Profile optimization done properly: why your primary category and proximity decide everything, what the fields actually do, and how it gets you suspended.
eCommerce SEOHow to Speed Up a Shopify Website Without Installing Another App
How to speed up a Shopify website without another app: find what each app really costs, fix the hero image, and measure the number Google actually uses.
eCommerce SEOShopify SEO Tips: 12 Fixes That Actually Move Rankings
Twelve Shopify SEO tips that deal with what the platform does by default: duplicate product URLs, thin collection pages, app weight and theme speed, in order.
SEOAffordable SEO Services: What You Actually Get for the Money
What affordable SEO services actually include, what changes as your budget grows, and how to tell genuine value from cheap work that costs you later.
Local SEO13 Steps to Grow a Cleaning Company With SEO
A practical 13-step plan to grow a cleaning company with SEO, from Google Business Profile and service pages to citations, reviews and local links.
Local SEOSEO for Cleaning Companies: How to Get More Local Jobs
Learn proven SEO for cleaning companies strategies, Google Business Profile optimisation, citations, and reviews, to rank higher and book more local jobs.