Here’s How I Ranked eCommerce Website Within 90 Days!

When Matt, the founder of Bacanale, searched for natural ways to improve digestive health, he grew frustrated with the synthetic ingredients and plastic waste from mainstream fiber supplements. He believed there had to be a better option. In 2021, he started Bacanale, a company offering high-quality, plant-based fiber with zero unnecessary additives or plastic.

But as a small startup, how could Bacanale compete against big-name brands dominating search results?

That’s where I came in.

The Challenge

Bacanale, as a new player in the supplement industry, faced a tough challenge in gaining organic visibility. Well-established brands controlled the top spots in search results, supported by large marketing budgets and extensive backlink networks. This made it hard for potential customers to trust an unknown company like Bacanale.

However, Bacanale’s clean, transparent formula and commitment to zero plastic could win over consumers – but only if they could find it online. My job was to help Bacanale rise to the top and gain authority quickly, so people searching for natural fiber supplements would discover the brand.

The Audit

I started by thoroughly auditing Bacanale’s website, products, and existing content. I identified several key areas for improvement:

• The blog lacked content about fiber’s health benefits.
• Product pages were thin, offering limited nutritional info and research.
• Many keyword optimization opportunities had been missed.
• The internal linking structure was underutilized.
• Bacanale had low domain authority and very few quality backlinks.

These findings gave me a clear roadmap for how to improve Bacanale’s organic rankings. Now, it was time to get to work!

The Strategy

To secure top search visibility, I focused on three main areas:

Build Authority with Engaging Blog Content

Creating informative, engaging blog content was crucial for establishing Bacanale as an expert in the field. I produced detailed articles covering topics like:

• The digestive and cardiovascular benefits of fiber.
• How much fiber people should consume daily.
• Ingredient safety and product quality.
• The importance of sustainable packaging.

Each blog post was optimized for keywords like “prebiotic fiber supplement” and “how much fiber per day.” Google recognized the value of these articles, rewarding Bacanale with higher search rankings.

Optimize Product Pages for Search Engines

Next, I optimized Bacanale’s product pages. By focusing on key purchase-related terms, I enhanced the pages with:

• Keyword-focused H1 tags.
• Descriptive title tags.
• Relevant phrases woven into the content.
• Extra information, like dosage instructions.

These changes helped Bacanale’s products rank for keywords such as “fiber pills” and “vegan fiber supplement,” ensuring customers found what they needed.

Strengthen Internal Links

Finally, I improved Bacanale’s internal linking structure. With linking blog articles to relevant product pages, I directed readers to purchase supplements directly from the site. This strategy not only made the site more user-friendly but also passed authority between pages, boosting rankings.

The Results

After just 12 weeks, the results were clear: Bacanale’s content resonated with visitors, and they started making purchases. Here are two key wins:

• Keyword: “prebiotic fiber supplements”
  • Original position: #33
  • Current position: #3
  • Increase: 32 spots
• Keyword: “natural fiber supplement”
  • Original position: #35
  • Current position: #5
  • Increase: 34 spots

These improvements drove a 423% increase in sales over the same period, propelling Bacanale’s mission to reduce plastic waste while providing natural health solutions.

The Takeaway

Bacanale’s journey from a new startup to a category leader shows that success comes from focusing on your audience.

I have developed content that directly answered customer questions, optimized the site to meet their needs, and build authority around Bacanale’s unique features, I helped the company dominate search rankings and build a loyal customer base.

This strategy can work for businesses of any size.

If you’re looking to boost your organic visibility, contact me for customized solutions that deliver real, measurable results.