A platform-aware crawl covering duplicate URLs, canonical issues, pagination, and the crawl waste Shopify creates by default.
Real copy, keyword targeting and internal linking on the collection pages that win commercial searches.
Unique descriptions, optimised titles and full product schema so listings earn rich results and clicks.
Auditing installed apps for script bloat and fixing the Core Web Vitals damage they quietly cause.
Taming tag pages, vendor pages and product URL variants that dilute your rankings.
Buying guides and comparison content that captures researching shoppers and funnels them to collections.
I map every Shopify-specific issue on your store — duplicates, canonicals, app bloat, structure — and rank them by impact.
Commercial keyword research mapped onto your collection structure, creating or merging collections where the demand says so.
Theme and app-level performance work, because Shopify stores live and die on mobile speed.
Collections first, then products via smart templates — the order that compounds fastest.
Rank and revenue tracking per collection, so we double down on what is selling.
Most Shopify stores never touch SEO — disciplined work stands out fast.
Every collection that ranks is a stream of buyers you stop paying ads for.
App and theme cleanup lifts rankings and conversion rate together.
No hacks that break with the next theme update — only workarounds that last.
No — it is opinionated. Some constraints, like URL structure, cannot be changed; almost everything that matters can be optimised. Stores rank on page one from Shopify every day. The difference is whether anyone manages the platform quirks.
That structure is fixed by Shopify and it is not worth fighting. It also is not what holds stores back — thin collections, duplicate URLs and slow themes are. I put the effort where it pays.
Yes. I audit what is installed, fix what can be fixed, and recommend removals only where an app is clearly costing more in speed than it earns. No forced replatforming or theme rebuilds unless something is genuinely broken.
Yes — theme changes, replatforming onto Shopify, and store consolidations. Migration is the single riskiest moment for your rankings, and redirect and structure planning is where a consultant saves you the most.
Apps automate the trivial parts and skip the valuable ones. No app restructures your collections, writes copy that converts, or fixes app-induced speed problems. This is the human work that apps sell the illusion of.