Deep keyword research across the USA or UK markets you serve, mapped by intent, volume and realistic difficulty.
What the sites beating you actually do — and the specific gaps you can exploit rather than imitate.
Every keyword mapped to a page: which pages to create, which to improve, which to merge or remove.
A phased plan ranked by impact and effort, so your team always knows the next most valuable task.
Clear success metrics tied to leads and revenue, with tracking configured so progress is visible.
Optional monthly check-ins where I review execution, answer questions and adjust the plan as data comes in.
A working session on your business model, margins, capacity and goals — because an SEO strategy that ignores the business is just a keyword list.
Keyword, competitor and market research, plus a review of your current site and analytics to find what is already working.
Everything is scored by impact against effort. The output is a ranked roadmap, not an overwhelming inventory.
A plain-English plan your team can execute: pages, keywords, briefs, technical priorities and a timeline.
A live session where I walk your team through the strategy until everyone knows exactly what to do first.
Every task on the roadmap exists because it can realistically produce rankings and revenue.
Writers and developers execute with confidence because the targets and priorities are explicit.
Sequencing quick wins first means visible progress in weeks, which buys patience for the compounding work.
The strategy document keeps guiding decisions long after the engagement ends.
Strategy is the plan; ongoing services are the execution. This engagement delivers the complete plan — research, priorities, roadmap — which you can execute in-house, with your existing providers, or with me.
Typically two to three weeks from kickoff to handover workshop, depending on the size of your market and site. You will have interim findings along the way, not silence followed by a document.
Yes — it is written for that. Pages, keywords, briefs and technical tasks are specified concretely enough for a competent writer or developer to action. Optional advisory calls exist if you want a safety net.
Yes. I work across both markets daily and the research is done per market — search behaviour, competition and even keyword language differ between the two, and the strategy reflects that.
Then I can review it independently. A second opinion on an existing plan is often the fastest, cheapest way to catch a costly misdirection before you invest a year in it.