TECHNICAL SEO CONSULTANT

Technical SEO consultant who fixes what's quietly capping your rankings.

You can write brilliant content and still go nowhere if Google can’t crawl, understand, or trust your site. I find and fix the technical issues holding you back, so every other bit of SEO you do finally pays off.

What is technical SEO?

Technical SEO is the work that makes your website easy for search engines to crawl, index, understand, and trust. If content and links are what you say to Google, technical SEO is whether Google can hear you at all. It covers the foundations: site architecture, crawlability, indexing, speed, mobile experience, security, and structured data.

Here’s the uncomfortable truth most site owners don’t realise: you can have the best content in your industry and still be invisible because a robots directive is blocking it, your pages load too slowly, or Google is wasting its crawl budget on thousands of junk URLs. As a technical SEO consultant, my job is to remove those hidden ceilings so your real strengths can show through in the rankings.

Who needs technical SEO?

Almost every site has technical issues, but it becomes urgent for:

Larger sites and stores with hundreds or thousands of pages, where crawl budget and duplicate URLs become real problems.
Sites that should rank but don't: good content, decent links, yet stuck. That's almost always a technical issue.
Businesses after a redesign or migration, where broken redirects and lost URLs quietly wipe out rankings.
Slow websites failing Core Web Vitals, losing both rankings and conversions to sluggish load times.
Anyone investing in content or links who wants to make sure that investment isn't leaking away through technical faults.

If you’re not sure whether technical problems are holding you back, that’s exactly what an SEO technical audit is for.

How technical SEO gets you ranked

I work through the foundations in the order that gives you the fastest, safest return.

1. Crawlability and architecture

Search engines discover your pages by crawling links. If your architecture is a maze of orphaned pages, endless redirect chains, and messy internal linking, important pages get missed or buried. I map how your site is actually crawled, flatten unnecessary depth, fix redirect chains and loops, and make sure your most valuable pages are only a click or two from the homepage.

2. Indexing control

Not every page should be in Google’s index, and the ones that should must not be accidentally blocked. I audit your robots.txt, meta robots tags, canonical tags, and XML sitemaps to make sure Google indexes exactly the pages you want ranking, and ignores the thin, duplicate, or utility pages that dilute your quality signals.

3. Crawl budget and duplicate URLs

On bigger sites, Google only crawls so many pages per visit. Faceted navigation, filters, session IDs, and pagination can generate thousands of near-duplicate URLs that soak up that budget and confuse the index. I bring these under control with canonicalisation, parameter handling, and smart internal linking, so Google spends its time on the pages that earn you money.

4. Site speed and Core Web Vitals

Speed is both a ranking factor and a conversion factor. I diagnose what’s actually slowing your pages (oversized images, render-blocking scripts, bloated code, slow servers) and fix the issues that matter most for your Core Web Vitals. Faster pages rank better and keep more visitors from bouncing.

5. Mobile, security, and structured data

Google indexes the mobile version of your site first, so I make sure the mobile experience is genuinely solid. I confirm HTTPS is correctly implemented, and I add structured data so your pages become eligible for rich results (review stars, FAQs, breadcrumbs) that boost visibility and click-through.

My approach: foundations before flourishes. I’d rather fix the indexing bug that’s hiding half your site than tinker with a meta description. We solve the issues that unlock the biggest gains first, and I always explain the why in plain terms.

How technical SEO benefits your business

Your existing content finally ranks. Removing technical ceilings often lifts pages you already have, with no new content required.
Faster, smoother site. The same fixes that please Google also please your visitors, and lift conversions.
More of your site gets indexed. Fix crawl and indexing issues and Google can finally see pages it was missing.
Rich results and better click-through. Structured data makes your listings stand out in the results.
A stable base for everything else. Content and links compound far better on a technically sound foundation.

How I work as your technical SEO consultant

I start with a thorough technical audit, then hand you a prioritised, plain-English list of what’s wrong, why it matters, and the impact of fixing it. I either implement the fixes myself or work alongside your developers with clear, specific instructions. Then I verify the fixes actually took effect and monitor the results.

The technical issues I find most often

Every site is different, but a handful of problems come up on the majority of the sites I audit.

Pages accidentally blocked from indexing. A stray noindex tag or an over-eager robots.txt rule can hide entire sections of a site.
Slow Core Web Vitals on key templates. A single slow layout can drag down hundreds of URLs at once; fixing the template fixes them all.
Redirect chains and loops. Each hop wastes crawl budget and dilutes authority; cleaning them up is quick, high-value work.
Duplicate content from parameters. Without canonical control, Google splits your signals across endless variations of the same page.
Broken internal links and orphaned pages. A healthy internal-linking structure quietly lifts the whole site.
Missing or incorrect structured data. Getting it right earns eligibility for the enhanced listings that lift click-through.

Not sure where your quickest wins are?

Book a free, no-obligation call. We’ll look at your site together and I’ll show you the fastest route to results.