A technical SEO audit that tells you exactly what to fix, and in what order.

What is a technical SEO audit?

An SEO audit is a thorough health check of your website: a structured review of everything that affects whether, and how well, you rank in search. It looks at technical foundations, on-page content, site structure, and the signals that build authority, then pulls the findings into a single clear picture of what’s helping you, what’s hurting you, and where the biggest opportunities are.

The problem with most audits is that they’re generated by a tool and dumped on you as hundreds of undifferentiated issues, with no sense of which ones actually matter. Mine is the opposite. Yes, I use the best crawling and analysis tools, but the value is in the human judgment on top: knowing which issues move rankings, which are noise, and what sequence of fixes gets you results fastest.

Who needs a technical SEO audit?

An audit is the right first step if you recognise yourself here.

What my technical SEO audit service covers

Four areas, tailored to your site rather than run from a fixed template.

What you actually get

A prioritised plan, not a data dump.

You get a ranked action plan: issues grouped by impact and effort, each explained in plain terms covering what it is, why it matters and exactly what to do about it. High-impact fixes come first, so even if you only action the top of the list you get most of the benefit. I walk you through it live as well, because the reasoning is the part that gets lost when a document is read alone.

How an SEO audit benefits your business

What changes the week after you have it.

How the audit works

Four steps, and you own the output whatever you decide next.

What makes an audit advanced rather than automated

The judgement is the deliverable. Everything before it is data collection.

Most of what gets sold as a technical SEO audit is a tool export. A crawler runs, produces a few hundred flagged issues sorted by colour, and the report is that export with a cover page on it. It tells you what is technically true and almost nothing about what matters. If you are comparing people to do this work, my guide to hiring a technical SEO expert sets out the six questions that separate a diagnosis from an export.

An advanced audit starts where the crawl finishes. The crawler tells me a page has four H1 tags. The audit works out whether that is why the page is not ranking, or an irrelevant detail sitting on top of a far bigger problem underneath. Deciding which of two hundred findings are the twelve that matter is the work you are paying for, and it is the part no tool does.

In practice every finding gets three things a tool cannot give it: an explanation of the actual consequence for your rankings or your revenue, an honest estimate of the effort to fix it, and a position in a queue. A list of three hundred issues is not a plan. A list of nine, in order, with the reasoning attached, is.

An audit is only as good as the judgement of whoever forms it, which makes who is doing it a fair thing to check before you commit. The freelance SEO consultant page explains why that judgement, rather than the crawl, is what you are actually paying for.

Technical SEO audits for SaaS and subscription businesses

Where a generic audit misses most of what is wrong.

SaaS sites break in ways brochure sites do not. The application usually sits on a subdomain or a separate stack from the marketing site, so crawl and indexing rules diverge in places nobody has looked at in a year. Trial and gated pages get indexed when they should not be. Integration directories, comparison pages and template galleries multiply faster than anyone audits them, and enough of them are thin to drag on everything else.

Then there is the part that is genuinely specific to SaaS: your highest-intent searches are comparison and alternative queries, and those pages often live outside whatever CMS the marketing team controls, rendered client-side and effectively invisible to search engines. A page that converts beautifully for the visitors who reach it is worth nothing if nothing can index it.

An audit for a SaaS business covers those first, because that is where the ranking ceiling actually sits. Everything on the standard technical SEO audit checklist still gets checked. It is just rarely the thing holding you back.

What audits have led to

Named clients, not anonymised screenshots.

An audit is only worth what gets fixed afterwards, so here are three engagements that began with one, with the numbers attached and the clients named.

Every site starts somewhere different, so none of that is a forecast. It is evidence that finding the right problems first is what makes the rest of the budget work.

What an audit costs

Published, because you should not have to book a call to find out.

A standalone audit is priced as a one-off project and quoted once I have looked at your site. If you want the findings implemented rather than handed over, that runs on the same monthly retainer as everything else.

Link placements are priced separately and published on my link building page, because buying links and buying strategy are different purchases and folding them into one number hides what you are actually paying for. You approve every placement and its cost before anything is spent.

Three things move where you land in that range: how much of the work is diagnosis rather than ongoing execution, how contested your market is, and how much of the implementation your team can take on. I do not publish an hourly rate: quoting by the hour rewards slowness and pushes clients into rationing questions to save money, which is precisely the moment the work goes wrong. Before you commit I will tell you what I think the realistic timeline is and what the first quarter should produce, and if the number does not make sense against what your site could plausibly earn, I will say so.