Link building services with the criteria, the process and the price published up front.

What link building services actually cover

Four different jobs sold under one name.

Link building services are the work of getting other websites to link to yours, because a link from a site people already trust is still one of the clearest signals that your pages are worth ranking. That much is simple. What makes the category confusing is that four quite different jobs are sold under the same label, at wildly different prices, and most buyers cannot tell which one they are being quoted for.

Editorial links are earned. Somebody pitches your research, your tool or your expertise to a site that has a reason to reference it, and the site links because the content justifies it. Digital PR links come from the same idea aimed at journalists and publications rather than site owners. Paid placements are exactly what they sound like, where a publisher charges a fee to host a piece that includes your link. And profile work is the unglamorous half nobody sells: reclaiming links you already earned and lost, and dealing with the spam pointed at you by other people.

An honest seo link building service tells you which of those four you are buying, what each one costs, and where the money goes. Most do not. That is why this page publishes the criteria, the process and the price rather than asking you to book a call to find out.

Why I publish my criteria

Because I have been on the receiving end of the alternative.

In August I disavowed 555 domains pointing at this site. Not a client case study, my own domain. The profile had grown from 27 referring domains to 470 in four months without me building a single link.

Looking at what those links actually said is the clearest education in this industry I can give you. Around 110 of them were dofollow, carrying anchor text like “High Quality Dofollow Backlinks DA 50 PA 40 Premium PBN Network Service Rank First Page Google Fast SEO Link Building Buy Backlinks Online Cheap”. Another 229 domains carried a fabricated testimonial written in my voice, describing how my traffic had climbed 400 per cent thanks to a backlink package from a company I have never dealt with.

That is what the cheap end of this market produces at scale, and some of it is sold to real businesses as a service. The people buying it are not stupid. They are buying something they were given no way to evaluate, because the seller published no criteria, showed no placements and disclosed no costs.

So I go the other way. Everything below is the actual standard a site has to meet before I will approach it on your behalf, the actual sequence a placement goes through, and the actual price. If you take one thing from this page and use it to interrogate somebody else, that is a good outcome too.

The seven checks every site passes

Quality control is not negotiable. No site is approached for a placement unless it clears every check below.

These are thresholds, not aspirations. A site that fails any one of them does not get contacted, however convenient it would be to fill a monthly quota with it. You can hold me to this list, and you are welcome to ask me to show the numbers for any placement I propose.

The last check is the one that catches the most sites. A domain can pass every metric in the list and still be hosting gambling or adult content three clicks away from where your link would sit. Metrics do not show you that. Opening the site does.

How a placement actually happens

The sequence, from brief to verified live link.

What it costs

Priced per live link, not per email sent.

You pay for links that are live and verified. If a placement does not land, you are not charged for the attempt, which is the only arrangement that keeps the incentive pointed at quality rather than volume.

The £200 service fee covers sourcing, vetting, negotiating, content coordination, publication and verification for that placement. I also handle the invoicing and pay publishers directly, so you are not managing dozens of small transactions with sites you have never heard of. You see and approve the exact publisher cost before anything is spent, and I share the full invoice record for every placement.

There are no link building packages with a fixed number of links a month, because the number that is right depends on what your competitors have and how fast you can absorb the content that goes with them. What I will give you before you commit is a volume and a budget for a defined period, based on the gap between your profile and the sites you are trying to outrank.

Backlink profile management

Everything that is not a new link, and usually the cheaper win.

New links are only half of it. Most sites have already earned links they have since lost, mentions nobody ever turned into links, and in some cases spam arriving that nobody is watching. That work is slower to sell because it does not produce a satisfying monthly number, and it is frequently where the fastest improvement sits.

A note on disavow files, because this is where I see the most damage done by people trying to help. Most sites do not need one, and a badly built disavow file removes links you earned. I recommend one only where the profile genuinely warrants it, and I show you the evidence before anything is submitted.

How I work, and what I will not do

The refusals matter more than the promises.

You are hiring a link building consultant rather than an agency with a monthly quota to fill, and the difference shows up first in the diagnosis. The same holds across everything I do, and the freelance SEO consultant page sets out what that model gives you and what it costs you. Every engagement starts with your existing profile next to your competitors’, because that comparison decides whether links are actually your constraint. Sometimes they are not, and I would rather tell you that on the first call than sell you twelve months of placements that were never going to move anything. If your pages are thin or your site cannot be crawled properly, links will not rescue them, and a technical audit is the better first spend.

Once we are working, you get the proposed sites before outreach starts rather than a list of what was published afterwards. If you do not want your brand next to a particular site, you say so before it happens, not after.

What I will not do, at any budget. No private blog networks, no link farms, no sitewide footer or template links, and no bulk guest posting on sites that exist only to host guest posts. No links from sites that fail the seven checks, including the ones that would pass on metrics but fail on a manual read. No anchor text stuffing, because an unnatural anchor profile is the single most visible pattern in the spam I cleaned off my own domain. And no guarantees about rankings, because nobody controls those and anyone offering one is describing an outcome they cannot deliver.

If any of that rules out what you came here for, we will both save time finding out now. If it sounds like the way you would want this done, a call is the fastest way to see whether the numbers work for your site.